Successful smart services offer a customer-oriented value proposition as a combination of intelligent product and data-based service – based on a servitised business model.

Industrial companies will only pursue a sustainable smart service business if their business model focuses on intelligent services instead of products. This is justified by step 3 in the maturity assessment.

Customer-oriented ecosystem strengthens market performance

The capabilities in the principle “business” measure, among other things, the progress of the business model innovation and the level of detail of the value proposition. In this way, they indicate whether servitisation is being comprehensively implemented.

The capabilities in the principle “ecosystem” evaluate, among other things, the degree of collaboration in value creation networks and the orientation towards customer benefits. They show how integrated the production of services is.

If you are interested in finding out what other capabilities the principles in the Business & Ecosystem design field cover and how your organisation would perform in this regard, please contact the development team!